Eurofrits S.A and Aviko B.V. will have a joint presence at the Conxemar International Trade
As a consequence of their new strategic alliance, Eurofrits S.A and Aviko B.V. will have a joint presence at the Conxemar International Trade Fair in Vigo (Pontevedra),
on 2 - 4 October.
Due to this strategic rnarketing alliance, the two producers capitalize on expertise on rnuftiple product concepts and customer insights, thereby creating future additional business opportunities for new and existing customers in Spain and Portugal. In the same way, Aviko brings its value add contributiori in Eurofrits’ sales of precooked products on
international markets.
Due to this strategic rnarketing alliance, the two producers capitalize on expertise on rnuftiple product concepts and customer insights, thereby creating future additional business opportunities for new and existing customers in Spain and Portugal. In the same way, Aviko brings its value add contributiori in Eurofrits’ sales of precooked products on
international markets.
Aviko is a total solution partner on potato products for its custorners, selling chilled as well as frozen potato products. It reportedly Ieads the European market in Ihe chilled segrnent with a 40% share. These products register an increasing trend in retail and HoReCa. especially in Spain and Portugal.
A leading supplier of potato products with a tumover of approdmately EUR 600 million a year, A.iko sells its products in 75 countries in Europe and overseas. It produces sorne 40 diffrent potato product holding a 2()% market share in Europe. Aviko is part of Royal Cosun Group - a global leader in the food industry.
Becoming market development driven
There remains a lack of knowledge and understanding of other frozen potato products in both mature and developing rnarkets. Many of the processor foreign representatives tend to be sales rather than market developmcnt driven, leaving opportunities for the frozen potato products to help develop untapped product categories and channels. The products that fit the local market and channels yet untapped should be explored and developed. With this development comes the Iack of knowIedge of application and use, which must be resolved to ensure market penetration for frozen potato products.
As the target markets mature and saturate, the challenge will be to investigate and build new markets to create new growth opportunities for the industry.