2017: a year to celebrate and face new challenges
Once again, we face the final stretch of the year and we can´t help but to make balance of what 2016 has meant and set new objectives for 2017, a very special year because of the 10th anniversary of the alliance with our strategic partner Aviko.
This closing year has consolidated our brand as a leader in the sector, with a strong representation across Europe, as well as Northern Africa and Latin America. First thing we must highlight about the last twelve months is just how important has been our latest launch: the ChefBurger range, a novel variety of high quality frozen burgers that have turned the market upside down, providing an interesting alternative to refrigerated products.
We landed at important sector fairs armed with ChefBurger as our big cannon. That was the case with Alimentaria or Conxemar, resulting in compliments from the visitors who tried a Premium product prepared exclusively from beef meat 100% national origin. We also made many presentations for customers lured by the new range, convinced by the quality of the burgers, the reduced wastage when the product is cooked, its appealing look and flavour.
Another highlight this year was the “ChefBurger on Wheels” tour, which among other destinations it took us to Madrid Golf Experience 2016, the largest golf event in Spain.
The ChefBurger challenge will continue on 2017. We have great expectations for this new range, trusting the high quality of this product will help consolidate our market positioning in the premium segment.
But that won´t be the only challenge for next year. We have programmed important initiatives for 2017, in which research will continue to be one of our cornerstones to guarantee the maximum quality of our products (intensifying our investment in R&D&I) in our quest to conquer new international markets.
It will also be a year to celebrate, because 2017 marks the 10th anniversary of the alliance with our partner Aviko, a collaboration that has brought as countless moments of delight.
So we have ahead a full year to confront enthusiastically new challenges and fulfil dreams. Eurofrits wishes you all a triumphant year.